Beverage brand rankings 2025

Top ranked beverage brands in the United Arab Emirates

Brand
Consideration (%)
1
Almarai
48.2
2
Al Ain
36.5
3
Mai Dubai
34.1
4
Coca-Cola
30.3
5
7Up
30.2
6
Pepsi
30.0
7
Masafi
28.9
8
Al Rawabi
28.0
9
Sprite
25.6
10
Mountain Dew
23.1

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing? YouGov BrandIndex AE, May 1, 2024 - April 30, 2025, n>7,300

Top ranked beverage brands by gender

Men

Brand
Consideration (%)
1
Almarai
46.9
2
Al Ain
36.1
3
Mai Dubai
32.8
4
Pepsi
31.1
5
7Up
30.9
6
Coca-Cola
30.6
7
Masafi
28.3
8
Red Bull
26.9
9
Al Rawabi
26.7
10
Sprite
24.9

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing? YouGov BrandIndex AE, May 1, 2024 - April 30, 2025, n>2,300

Women

Brand
Consideration (%)
1
Almarai
50.9
2
Al Ain
37.4
3
Mai Dubai
36.7
4
Al Rawabi
30.9
5
Masafi
30.1
6
Coca-Cola
29.4
7
7Up
28.7
8
Pepsi
27.5
9
Sprite
27.2
10
Lacnor
26.2

Top ranked beverage brands by generation

Gen Z

Brand
Consideration (%)
1
Almarai
41.9
2
Al Ain
30.9
3
Pepsi
30.4
4
7Up
30.0
5
Mai Dubai
29.5
6
Coca-Cola
27.7
7
Mountain Dew
26.1
8
Al Rawabi
25.1
9
Sprite
24.4
10
Red Bull
23.6

Millennial

Brand
Consideration (%)
1
Almarai
48.6
2
Al Ain
37.4
3
Mai Dubai
34.2
4
Coca-Cola
31.4
5
Pepsi
30.5
6
7Up
29.4
7
Masafi
28.4
8
Al Rawabi
27.8
9
Sprite
25.5
10
Red Bull
23.7

Gen X

Brand
Consideration (%)
1
Almarai
52.1
2
Al Ain
39.6
3
Mai Dubai
37.3
4
Masafi
36.3
5
7Up
31.6
6
Al Rawabi
30.9
7
Coca-Cola
30.2
8
Pepsi
28.3
9
Sprite
27.4
10
Fanta
21.8

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing? YouGov BrandIndex AE, May 1, 2024 - April 30, 2025, n>1,400

Most improved beverage brands

Brand
2024 consideration (%)
2025 consideration (%)
Increase
1
Vimto
15.8
17.8
2.0
2
Al Safi
9.6
10.9
1.3
3
Moussy
5.5
6.7
1.2
4
Al Ain
35.4
36.5
1.1
5
Barbican
16.6
17.7
1.1
6
Sun Top
6.7
7.8
1.1
7
Saudia (Sadafco)
4.2
5.3
1.1
8
Power Horse
7.7
8.7
1.0
9
Bison
3.7
4.6
0.9
10
Schweppes
11.9
12.7
0.8

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex AE, May 1, 2023 - April 30, 2024 to May 1, 2024 - April 30, 2025, n>6,900

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