Laura's key takeaways

Book a call with Laura

Online shopping habits:

Almost a third of Australians shop online at least once per week (31%).

This increases to 40% among Gen Z & Millennial online shoppers.

Speed matters:

3 in 4 online shoppers in Australia say that fast delivery is important when deciding where to shop online. This increases to 84% among Gen Z & Millennials.

The value of free delivery:

More than 8 in 10 online shoppers in Australia say free shipping is important to their purchasing decisions (85%).

Added value:

73% of Australian online shoppers say they sometimes or often find themselves spending more to qualify for free shipping.

Theft fears:

6 in 10 online shoppers in Australia are concerned about packages being stolen prior to receiving them (61%).

Return priorities:

2 in 5 online shoppers say they are unlikely to shop with a retailer that does not offer free returns (41%).

Share this page


ABOUT YOUGOV

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising comprising of 29+ million highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

Download PDF
Get in touch
Explore our solutions