Key takeaways
Player power:
Player power:
1 in 3 sports fans have started following a new sport because of a specific athlete, showing the impact a star can have on amplifying an entire sport to a wider audience.
1 in 3 sports fans have started following a new sport because of a specific athlete, showing the impact a star can have on amplifying an entire sport to a wider audience.
Team appeal:
Team appeal:
NRL, Cricket, AFL and football (soccer) fans are most likely to say they would support a team over an athlete, while tennis and motorsports fans are more likely to say they are an athlete leaning fan or equally a fan of both.
NRL, Cricket, AFL and football (soccer) fans are most likely to say they would support a team over an athlete, while tennis and motorsports fans are more likely to say they are an athlete leaning fan or equally a fan of both.
Fan favorites:
Fan favorites:
Football (soccer) stars Lionel Messi and Cristiano Ronaldo top the list as favourite male athletes among Australian sports fans, while homegrown Sam Kerr tops the list of female athletes with 23% citing her as a favourite.
Personality play:
Personality play:
29% of Australian sports fans value athletes due to their off-pitch personality. To maximize fan appeal, an athlete's role extends beyond performing on the field.
29% of Australian sports fans value athletes due to their off-pitch personality. To maximize fan appeal, an athlete's role extends beyond performing on the field.
What the fans want:
What the fans want:
Fans want off-pitch insight to supplement game highlights on social media, with 43% of those aged 18-34 enjoying personal life updates.
Fans want off-pitch insight to supplement game highlights on social media, with 43% of those aged 18-34 enjoying personal life updates.
Scoring influence:
Scoring influence:
Sports fans are more likely to trust athletes than celebrities in other fields for product recommendations, with 21% having bought products endorsed by an athlete.
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