- The most chosen brands in Europe ➡
- Millions of consumer choices every day ➡
- Brand success at the moment of truth: Consumer Reach Points explained ➡
- The glass is half-full: the zero-sum game of global brand growth ➡
- The Top 20 brands – a few real winners ➡
- Kinder: Little treats, big reach ➡
- The Top 100 – New multinationals in the making ➡
- Mutti: Promoting the taste of nature ➡
- Brands to get back in the game ➡
- Shopping around shifts the odds ➡
- Coping strategies relaxing ➡
- The Flower Farm: Single matter – double digit ➡
- Successful brands expand on penetration ➡
- Top brands winning in penetration ➡
- Dr. Beckmann: Magic innovation ➡
- Recruitment and retention of shoppers: a CSD case ➡
- Feel-good and health categories gaining shoppers ➡
- Energy drinks push the category ➡
- Red Bull: Wings for all seasons ➡
- Be where the shopper is ➡
- Online: Convenient for stockpiling ➡
- Coca-Cola: choice across channels ➡
- Financial concerns persist – so does brand preference ➡
- Roshen: Treats for the sweet tooth ➡
- HELL: High energy for low carbon footprint ➡
- Haribo: A sweet turn for Goldbears ➡
- Penetration drives growth – and needs investing ➡