Introduction

This whitepaper introduces SimIT Web, a data platform by YouGov Shopper designed to transform retail category growth through shopper intelligence, moving beyond traditional point-of-sale metrics to understand the “why” behind consumer behavior. It showcases how behavioral insights, like shopping missions, demographic patterns, and cross-category behaviors, enable both retailers and brands to uncover hidden opportunities, optimize offerings, and realign strategies for meaningful growth. Through case studies and a structured methodology, SimIT Web demonstrates its strategic value in driving collaboration, smarter decision-making, and measurable business impact in competitive retail markets.