The power of shopper-centric insight
SimiIT Web differentiates itself by enabling a behavioral understanding of shoppers. Rather than solely reporting sales figures, it uncovers the context behind those numbers. For instance, it reveals trip types, whether consumers are on weekly stock-ups or quick replenishment missions, and tracks how they switch channels or respond to promotions. It also provides cross-category insights, highlighting which products are bought together and identifying complementary or competing behaviors. This shift from volume to insight aligns with the priorities of modern retailers, who increasingly value strategic thinking over sheer sales volume.
SimIT Web helps retailers and suppliers find common ground — and mutual growth.
Relevant shoppers are those who buy the category in the total market — and shop at your retailer. They sit at the intersection of demand and opportunity. That’s where growth lives — and where smart strategies begin.