Sarika's key takeaways

Book a call with Sarika

Online shopping habits: 1 in 3 Brits shop online at least once per week (36%). This increases to 39% among British women.

Speed matters: 3 in 4 British online shoppers say that fast delivery is important when deciding where to shop online (75%).

The value of free delivery:

8 in 10 British online shoppers say free shipping is important to their purchasing decisions (85%).

Free shipping appeal:

72% of women who shop online say they sometimes or often find themselves spending more to qualify for free shipping.

Theft fears:

Almost half of all online shoppers in Britain are concerned about packages being stolen prior to receiving them (49%). This increases to 61% among Gen Z online shoppers.

Return priorities:

47% of all online shoppers say they are unlikely to shop with a retailer that does not offer free returns.

Share this page


ABOUT YOUGOV

YouGov is a global research data and analytics group that is powered by reality. Thanks to a unique panel comprising comprising of 29+ million highly engaged members across 55 countries, we deliver unsurpassed accuracy, to inform better, more impactful decisions.

Download PDF
Get in touch
Explore our solutions