INDIA 🇮🇳

Unboxing online shopping: What urban Indians want from delivery and returns

Exploring consumer preferences for online delivery and returns policies.


/Research Reality

Contents

Online shopping habits 2025 »
Fast or free? Delivery preference insights »
Fulfilment deep dive »
The returns portal: Policy preference insights »
Key takeaways »

Foreword

"In today’s competitive e-commerce landscape, fast, flexible, and hassle-free delivery and return options are no longer nice-to-haves—they’re expected.

This report explores what urban Indian consumers value most when it comes to online order fulfilment and returns.

By analysing preferences around speed, cost, convenience, and flexibility, we uncover the key factors shaping shopper satisfaction and loyalty in a market where expectations are higher than ever."

Edward Hutasoit General Manager, India & Indonesia, YouGov

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Report methodology

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