Contents

Introduction

  • Budget pressures and adaptive behaviors ➡

Do we see a tipping point?

  • Five key aspects of shopping behavior ➡
  • Shoppers state of mind: Less worries about inflation ➡

Coping strategies relaxing

  • Making room for the little escapes ➡

Brands have the opportunity to regain trust

  • True innovation counters private labels ➡
  • True Fruits – unfailing innovation and communication ➡

Retailer choices

  • Less switching and shopping around ➡
  • Opportunity to change the narrative ➡
  • Tech-enabled shopping could make shoppers stick ➡

Constructive transformation of lifestyle

  • Good for me, good for the planet ➡
  • The promise of extra protein does not always match ➡
  • Nutrition positivity – knowledgeable purchase decisions ➡
  • The planetary health diet: Gen Z already adapting ➡
  • HAK – successful transformation of a traditional brand ➡
  • Shoppers implement lifestyle changes differently ➡

Final thoughts

  • Innovation and appreciation could boost the day after tomorrow ➡