The weight of the world

So, in times of a perma-crisis, what keeps aging shoppers awake at night?

Top societal concerns:

1. Physical health

2. Economy & budget

3. Personal & family safety

4. Climate change

5. Refugees / immigration

One could say that this age group carries “the weight of the world,” as many societal concerns weigh more heavily on them, especially health, climate change, and migration. While budget remains a top worry, it is less polarizing. In general, Boomers are concerned about a wide range of issues, with the exception of mental health, which is a major issue for Gen Z.