Kenton's key takeaways

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Online shopping habits:

1 in 3 Americans shop online at least once per week (37%). This increases to 42% among American women.

Speed matters:

3 in 4 American online shoppers say that fast delivery is important when deciding where to shop online (74%).

The value of free delivery:

Almost 9 in 10 American online shoppers say free shipping is important to their purchasing decisions (89%).

Free shipping appeal:

72% of women who shop online say they sometimes or often find themselves spending more to qualify for free shipping.

Theft fears:

Almost half of all online shoppers in America are concerned about packages being stolen prior to receiving them (49%).

Return priorities:

Over half of all online shoppers say they are unlikely to shop with a retailer that does not offer free returns (53%).

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