Fast or free? Unboxing delivery preferences among online shoppers
What do you think is a reasonable delivery timeframe for online purchases?
Same day delivery
1-2 days
3-5 days
Over 5 days
Don’t know
YouGov Surveys, February 14 - March 6, 2025. US online shoppers n> 1,200
Delivery preferences 3 in 4 American online shoppers say that fast delivery is important when deciding where to shop online (74%)
This is especially relevant for women who shop online, who are 5 percentage-points more likely to say it is important compared to their male counterparts.
How important or unimportant is fast delivery when deciding where to shop online?
YouGov Surveys, February 14 - March 6, 2025. US online shoppers by gender n> 550. Don't know not shown.
Delivery preferences Half of all online shoppers are willing to pay for faster delivery
51% of all American online shoppers are willing to pay for faster delivery options sometimes or always. Men who shop online are more likely to be willing to pay (55%) compared to women who shop online (49%).
Are you willing to pay for faster delivery options?
YouGov Surveys, February 14 - March 6, 2025. US online shoppers by gender n> 550
How important or unimportant is free shipping to your purchase decision?
of US online shoppers answered: "Important"
of US men who shop online answered: "Important"
of US women who shop online answered: "Important"
YouGov Surveys, February 14 - March 6, 2025. US online shoppers by gender n> 550. Don't know not shown.
Delivery preferences
of online shoppers say free shipping is important to their purchasing decisions
This increases to 92% among women who shop online (+6 percentage-points compared to men).
Do you ever find yourself spending more than you intended to qualify for free shipping?
YouGov Surveys, February 14 - March 6, 2025 US online shoppers by gender n> 550
How likely or unlikely are you to shop with a retailer that does not offer free shipping, even with a minimum purchase amount?
of US online shoppers answered: "Likely"
of US online shoppers answered: "Neither likely nor unlikely"
of US online shoppers answered: "Unlikely"
YouGov Surveys, February 14 - March 6, 2025. US online shoppers n> 1,200. Don't know not shown.
Delivery preferences
of online shoppers are unlikely to shop with a retailer that does not offer free shipping
This increases to 48% among women who shop online (+10 percentage-points compared to men).
Delivery preferences
Speedy or cost-effective: What do Americans prioritize?
While more than one in five Americans will opt for lower delivery costs above all else (28%), the majority of online shoppers look for a balance of reasonable cost and delivery speed (62%).
When choosing between online retailers, which factor is more important to you?
A balance of reasonable cost and delivery speed
Lower delivery cost, even if it takes longer
Faster delivery, even if it costs more
YouGov Surveys, February 14 - March 6, 2025. US online shoppers n> 1,200. Don't know not shown.
