Coca-Cola captures consumer consideration
Coca-Cola captures consumer consideration
More Americans consider purchasing Coca-Cola (35%) than any other soft drink or beverage, driven by high consideration among men (40%) and Gen Z (51%).
More Americans consider purchasing Coca-Cola (35%) than any other soft drink or beverage, driven by high consideration among men (40%) and Gen Z (51%).
Within its category, Coca-Cola also improved
the most year-over-year
(+2.7 percentage-points since 2024).
Within its category, Coca-Cola also improved
the most year-over-year
(+2.7 percentage-points since 2024).
PepsiCo produces winners in water & hyrdration
PepsiCo produces winners in water & hyrdration
52% of Americans drink bottled water weekly, and PepsiCo's Aquafina leads in consideration with US nat rep (21%) and Gen Z (31%).
52% of Americans drink bottled water weekly, and PepsiCo's Aquafina leads in consideration with US nat rep (21%) and Gen Z (31%).
Among energy & hydration brands, Gatorade (31%) leads with all generations, but Red Bull supplants Powerade as #2 among both Gen Z and Millennials.
Among energy & hydration brands, Gatorade (31%) leads with all generations, but Red Bull supplants Powerade as #2 among both Gen Z and Millennials.
Eyes on the improvers across the categories
Eyes on the improvers across the categories
For water brands, Pure Life (+1.0), Aquafina (+0.9), and Vita Coco (+0.9) grew most in consideration since 2024.
Among energy & hydration brands, Red Bull (+3.2), Celsius (+1.4), and Liquid IV. (+1.4) improved most
year-over-year.
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