Make a bet on the future

Every generation is different, with diverse attitudes and behaviors, based on upbringing and current situation. At this time, Gen Z might not be the most profitable group of shoppers, but it is extremely important – especially for brands – to connect with them in early stages.

Focusing on the big themes that mark Gen Z, provides opportunities to hook up.

# HEALTH - is the biggest concern and choice driver for young shoppers, extending way beyond the classic actions of exercise and avoiding certain food, to include aspects such as treats, body optimization and personal productivity.

# DIGITIZATION – being digital natives, Gen Z is extremely receptive to any online media, especially the socials. Useful product information, reviews, deals and promotions are convenient to consume and can generate loyal followers.

# DISCOVERY – young people love the adventure, constantly willing to try out something new. Product innovation and renovations supporting key trends such as convenience, health, sustainability and lifestyle, can strike their innate appetite for discovery.

On more thought: despite the difficult economic situation, Gen Z still worries very much about climate change, food waste, and water shortage. So, linking the big themes to aspects of sustainability – if credible – can appeal to their societal conscience: better for you and the planet.