"Coca-Cola maintains a strong foothold, ranking first in overall brand consideration and appearing on top as the most considered brand among all generation and men and women. It continues to dominate among all consumers, indicating its enduring cultural relevance and appeal to the German audience.

In contrast, Gen X and Baby Boomer+ consumers show a marked preference for diet variants and tonics, such as Pepsi Zero Zucker, Coca-Cola Zero, Coca-Cola light, and Schweppes. These brands cater to health-conscious preferences, aligning with the demographic’s focus on lower-sugar options.

Fritz-kola enters the Top 10 list for consideration in all generations, signaling a shift toward more premium, lifestyle-oriented carbonated offerings. Red Bull has particular traction among Gen Z and Millennial consumers, proving their youth-orientated advertising effective. This contrast highlights a generational split in energy drink preferences, with legacy loyalty competing against Gen Z-targeted marketing initiatives.

Iced tea is also hot among the two young generations - supported by the trend for German musicians' own iced teas. Lipton has reached the top 10 among both millennials and Gen Z, and Pfanner has also won over Gen Z."