Soft drinks brand rankings 2025

Top ranked soft drinks brands in Germany

Brand
Consideration score %
1
Coca-Cola
30.0
2
Coca-Cola Zero
21.3
3
Fanta
17.4
4
Sprite
15.8
5
Schweppes
14.5
6
Red Bull
14.1
7
Pepsi
13.8
8
Bionade
13.1
9
Coca-Cola light
12.8
10
fritz-kola
12.2

Question: If you buy the next time drinks, which of the following brands would pull into consideration? YouGov BrandIndex DE, May 1, 2024 - April 30, 2025, n>19,200

Top ranked soft drinks brands by gender

Men

Brand
Consideration score %
1
Coca-Cola
33.2
2
Coca-Cola Zero
21.8
3
Fanta
19.2
4
Pepsi
17.6
5
Sprite
17.5
6
Red Bull
15.9
7
Schweppes
15.3
8
fritz-kola
13.7
9
Coca-Cola light
12.9
10
Bionade
11.8

Question: If you buy the next time drinks, which of the following brands would pull into consideration?

YouGov BrandIndex DE, May 1, 2024 - April 30, 2025, n>9,500

Women

Brand
Consideration score %
1
Coca-Cola
26.6
2
Coca-Cola Zero
20.8
3
Fanta
15.7
4
Bionade
14.4
5
Sprite
14.1
6
Schweppes
13.6
7
Coca-Cola light
12.8
8
Red Bull
12.2
9
fritz-kola
10.7
10
Pepsi
9.9

Top ranked soft drinks brands by generation

Gen Z

Brand
Consideration score %
1
Coca-Cola
39.3
2
Red Bull
29.2
3
Coca-Cola Zero
26.0
4
Sprite
24.4
5
Fanta
24.0
6
fritz-kola
20.8
7
Pepsi
20.5
8
Bionade
17.5
9
Lipton
17.2
10
Pfanner (Eistee)
15.2

Millennial

Brand
Consideration score %
1
Coca-Cola
35.2
2
Coca-Cola Zero
23.8
3
Red Bull
22.2
4
Fanta
21.3
5
Pepsi
20.1
6
Sprite
18.9
7
fritz-kola
15.9
8
Lipton
15.8
9
Coca-Cola light
14.3
10
Bionade
14.2

Gen X

Brand
Consideration score %
1
Coca-Cola
30.7
2
Coca-Cola Zero
23.8
3
Fanta
17.8
4
Schweppes
17.2
5
Sprite
16.3
6
Bionade
14.4
7
Coca-Cola light
13.7
8
Pepsi
13.2
9
fritz-kola
12.4
10
Red Bull
11.3

Question: If you buy the next time drinks, which of the following brands would pull into consideration?

YouGov BrandIndex DE, May 1, 2024 - April 30, 2025, n>2,300

Baby Boomers+

Brand
Consideration score %
1
Coca-Cola
20.8
2
Coca-Cola Zero
15.0
3
Schweppes
13.5
4
Fanta
11.0
5
Coca-Cola light
9.8
6
Bionade
9.2
7
Sprite
8.9
8
Pepsi
5.9
9
fritz-kola
5.2
10
Pepsi Zero Zucker
5.1

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