Signed, sealed, delivered: What do Brits expect from delivery fulfilment?
What type of tracking features, if any, do you expect from an online retailer? Please select all that apply.
Estimated delivery window
Real-time tracking
E-mail/SMS updates
Don’t know
None of these
YouGov Surveys, February 14 - March 6, 2025. British online shoppers n> 1,700
Delivery fulfilment deep dive
Almost half of all online shoppers are concerned about packages being stolen prior to receiving them (49%)
This sentiment is prevalent among Gen Z online shoppers, with 61% expressing concern.
When ordering products for delivery, how concerned or unconcerned are you about packages being stolen before you receive them?
YouGov Surveys, February 14 - March 6, 2025. British online shoppers by generation n> 200. Don't know not shown.
Delivery fulfilment deep dive
37% of online shoppers feel somewhat or very negative about the use of robots to deliver packages
British online shoppers are more likely to feel negative about the use of robots to deliver packages than positive.

How positive or negative do you feel about the use of robots to deliver packages?
Very positive – I think it's a great idea and would be convenient
Somewhat positive – I see potential benefits, but I have a few concerns
Neutral – I don't have strong feelings about it
Somewhat negative – I have several concerns about this technology
Very negative – I dislike the idea and wouldn't feel comfortable with it
Don't know
YouGov Surveys, February 14 - March 6, 2025. British online shoppers n> 1,700
Delivery fulfilment deep dive
The gender divide of robot deliveries
Men who shop online are significantly more likely to have very positive feelings about robots delivering packages compared to women who shop online (10% compared to 4%).
YouGov Surveys, February 14 - March 6, 2025. British online shoppers by gender n> 800