Signed, sealed, delivered: What do Brits expect from delivery fulfilment?

Delivery fulfilment deep dive

64%

of online shoppers expect an estimated delivery window from an online retailer

This is followed by real-time tracking (57%) and e-mail/SMS updates (53%).

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What type of tracking features, if any, do you expect from an online retailer? Please select all that apply.

0%

Estimated delivery window

0%

Real-time tracking

0%

E-mail/SMS updates

0%

Don’t know

0%

None of these

YouGov Surveys, February 14 - March 6, 2025. British online shoppers n> 1,700

Delivery fulfilment deep dive

Almost half of all online shoppers are concerned about packages being stolen prior to receiving them (49%)

This sentiment is prevalent among Gen Z online shoppers, with 61% expressing concern.

When ordering products for delivery, how concerned or unconcerned are you about packages being stolen before you receive them?

YouGov Surveys, February 14 - March 6, 2025. British online shoppers by generation n> 200. Don't know not shown.

Delivery fulfilment deep dive

37% of online shoppers feel somewhat or very negative about the use of robots to deliver packages

British online shoppers are more likely to feel negative about the use of robots to deliver packages than positive.

How positive or negative do you feel about the use of robots to deliver packages?

0%

Very positive – I think it's a great idea and would be convenient

0%

Somewhat positive – I see potential benefits, but I have a few concerns

0%

Neutral – I don't have strong feelings about it

0%

Somewhat negative – I have several concerns about this technology

0%

Very negative – I dislike the idea and wouldn't feel comfortable with it

0%

Don't know

YouGov Surveys, February 14 - March 6, 2025. British online shoppers n> 1,700

Delivery fulfilment deep dive

The gender divide of robot deliveries

Men who shop online are significantly more likely to have very positive feelings about robots delivering packages compared to women who shop online (10% compared to 4%).

Feelings about robot-delivered packages
British men who shop online
British women who shop online
Very positive – I think it's a great idea and would be convenient
10%
4%
Somewhat positive – I see potential benefits, but I have a few concerns
23%
17%
Neutral – I don't have strong feelings about it
31%
29%
Somewhat negative – I have several concerns about this technology
17%
24%
Very negative – I dislike the idea and wouldn't feel comfortable with it
15%
19%
Don't know
4%
6%

YouGov Surveys, February 14 - March 6, 2025. British online shoppers by gender n> 800

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