Beverage brand rankings 2025

Top ranked beverage brands in Indonesia

	Brand	Consideration (%)
1	Le Minerale	47.6
2	Ultra Milk	41.5
3	Yakult	40.5
4	Aqua	40.0
5	Bear Brand	33.6
6	Cimory	31.9
7	Pocari Sweat	31.1
8	Indomilk	29.3
9	You-C1000	29.1
10	Good Day	28.0

Question: When you are in the market next to purchase a Beverage, from which of the following would you consider purchasing? YouGov BrandIndex ID, May 1, 2024 - April 30, 2025, n>8,000

Top ranked beverage brands by gender

Men

	Brand	Consideration (%)
1	Le Minerale	47.2
2	Aqua	44.1
3	Yakult	37.9
4	Ultra Milk	35.2
5	Bear Brand	32.8
6	Pocari Sweat	31.8
7	Kapal Api	31.6
8	You-C1000	29.2
9	Good Day	27.6
10	Indomilk	27.3

Question: When you are in the market next to purchase a Beverage, from which of the following would you consider purchasing? YouGov BrandIndex ID, May 1, 2024 - April 30, 2025, n>3,700

Women

	Brand	Consideration (%)
1	Ultra Milk	48.7
2	Le Minerale	48.0
3	Yakult	43.3
4	Cimory	40.7
5	Aqua	35.2
6	Bear Brand	34.4
7	Greenfields	32.9
8	Indomilk	31.5
9	Pocari Sweat	30.3
10	You-C1000	29.1

Top ranked beverage brands by generation

Gen Z

	Brand	Consideration (%)
1	Le Minerale	44.6
2	Ultra Milk	42.0
3	Yakult	36.5
4	Aqua	35.8
5	Cimory	33.3
6	Pocari Sweat	29.6
7	Indomilk	29.1
8	Bear Brand	28.9
9	Good Day	28.4
10	You-C1000	23.5

Millennial

	Brand	Consideration (%)
1	Le Minerale	49.6
2	Yakult	42.5
3	Ultra Milk	42.5
4	Aqua	39.6
5	Bear Brand	35.4
6	You-C1000	32.2
7	Cimory	31.9
8	Pocari Sweat	31.2
9	Kapal Api	29.7
10	Indomilk	29.2

Gen X

	Brand	Consideration (%)
1	Le Minerale	49.5
2	Aqua	49.1
3	Yakult	45.1
4	Bear Brand	39.8
5	Ultra Milk	38.9
6	Kapal Api	37.6
7	You-C1000	35.0
8	Pocari Sweat	34.0
9	Milo	32.1
10	Frisian Flag	30.7

Question: When you are in the market next to purchase a Beverage, from which of the following would you consider purchasing? YouGov BrandIndex ID, May 1, 2024 - April 30, 2025, n>1,200

Most improved beverage brands

	Brand	2024 consideration (%)	2025 consideration (%)	Increase
1	Le Minerale	43.2	47.6	4.4
2	Greenfields	21.7	24.1	2.4
3	Ultra Milk	39.7	41.5	1.8
4	Kapal Api	25	26.5	1.5
5	HydroCoco	18.9	19.8	0.9
6	VIT	12.3	13.1	0.8
7	Floridina	13	13.7	0.7
8	Luwak White Koffie	16.8	17.4	0.6
9	Nestlé Pure Life	17.1	17.6	0.5
10	Frisian Flag	24.4	24.8	0.4

Question: When you are in the market next to purchase a Beverage, from which of the following would you consider purchasing? YouGov BrandIndex ID, May 1, 2023 - April 30, 2024 to May 1, 2024 - April 30, 2025, n>8,100

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