"YouGov’s latest rankings reveal Le Minerale as a leading brand in Indonesia, topping overall consideration and nearly every key demographic including Gen Z, Millennials, Gen X, and male consumers. Its strong year-on-year growth reinforces its position as the go-to hydration brand, built on positive impression and value for money perception.

Greenfields is the second most improved brand, reflecting growing demand for nutritious, dairy-based beverages. Alongside Ultra Milk, which leads among women, these brands highlight a notable shift toward health-focused and functional drinks, particularly among younger consumers.

Established brands (especially health-related ones) are still holding strong, with special mention of Cimory related to its healthy positioning among younger & female segments.

Overall, the rise of health-focused drinks is a defining theme in this year’s rankings. Brands like Greenfields, Ultra Milk, and Hydro Coco are gaining momentum, reflecting consumers’ increasing preference for healthier beverages."

Edward Hutasoit General Manager, India & Indonesia, YouGov