Signed, sealed, delivered: What do urban Indians expect from delivery fulfilment?
Delivery fulfilment deep dive
of online shoppers expect real-time tracking from online retailers
This is followed by an estimated delivery window (50%) and e-mail/SMS updates (50%).
Digital generation online shoppers are significantly more likely to expect real time tracking updates than pre digital generation online shoppers (+7% percentage-points).
What type of tracking features, if any, do you expect from an online retailer? Please select all that apply.
Real-time tracking
Estimated delivery window
e-mail/SMS updates
Don’t know
None of these
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers n> 900
Delivery fulfilment deep dive
7 in 10 online shoppers are concerned about packages being stolen prior to receiving them
This increases to 72% among the pre-digital generation.
When ordering products for delivery, how concerned or unconcerned are you about packages being stolen before you receive them?
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers by generation n> 300. Don't know not shown. Digital generation: Born 1981 or later. Pre-digital generation: Born 1980 or before
Delivery fulfilment deep dive
57% of online shoppers feel somewhat or very positive about the use of robots to deliver packages
27% of online shoppers feel neutral about the use of robots to deliver packages, 8% feel somewhat negative, and only 4% feel very negative.
How positive or negative do you feel about the use of robots to deliver packages?
Very positive – I think it's a great idea and would be convenient
Somewhat positive – I see potential benefits, but I have a few concerns
Neutral – I don't have strong feelings about it
Somewhat negative – I have several concerns about this technology
Very negative – I dislike the idea and wouldn't feel comfortable with it
Don't know
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers n> 900
