Non-carbonated soft drinks rankings 2025

Top ranked non-carbonated soft drinks brands

Brand
Consideration (%)
1
Robinsons
31.9
2
Ribena
27.6
3
Highland Spring
22.6
4
Evian
21.1
5
innocent
20.1
6
Tropicana
19.6
7
Buxton
19.2
8
J2O
17.8
9
Lipton Ice Tea
16.4
10
Volvic
16.1

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex GB, May 1, 2024 - April 30, 2025 n>10,400

Top ranked non- carbonated soft drinks brands by gender

Men

Brand
Consideration (%)
1
Robinsons
31.9
2
Ribena
29.1
3
Highland Spring
21.4
4
Evian
21.4
5
Buxton
20.1
6
Tropicana
19.9
7
J2O
17.8
8
innocent
17.6
9
Oasis
17
10
Lipton Ice Tea
16.3

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex GB, May 1, 2024 - April 30, 2025 n>5,100

Women

Brand
Consideration (%)
1
Robinsons
32.0
2
Ribena
26.2
3
Highland Spring
23.9
4
innocent
22.5
5
Evian
20.9
6
Tropicana
19.3
7
Buxton
18.2
8
J2O
17.8
9
Lipton Ice Tea
16.4
10
Volvic
16.2

Top ranked non- carbonated soft drinks brands by generation

Gen Z

Brand
Consideration (%)
1
Ribena
30.0
2
Lipton Ice Tea
28.7
3
Capri Sun
26.6
4
Oasis
25.8
5
innocent
23.6
6
Tropicana
23.4
7
J2O
22.7
8
Robinsons
20.6
9
Evian
20.5
10
Rubicon
14.7

Millennial

Brand
Consideration (%)
1
Ribena
31.3
2
Robinsons
29.3
3
Tropicana
24.3
4
Evian
23.7
5
innocent
23.5
6
Lipton Ice Tea
21.9
7
Highland Spring
20.1
8
Oasis
19.9
9
Buxton
19.3
10
Volvic
18.5

Gen X

Brand
Consideration (%)
1
Robinsons
35.2
2
Ribena
27.9
3
Highland Spring
26.5
4
Evian
23.5
5
innocent
23.1
6
Buxton
23.0
7
Tropicana
19.4
8
Volvic
19.0
9
J2O
18.7
10
Oasis
15.4

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex GB, May 1, 2024 - April 30, 2025 n>1,300

Baby Boomers+

Brand
Consideration (%)
1
Robinsons
36.4
2
Highland Spring
26.2
3
Ribena
22.5
4
Buxton
18.4
5
J2O
16.9
6
Evian
16.6
7
Tropicana
13.1
8
innocent
12.1
9
Volvic
11.8
10
Lipton Ice Tea
9.2

Most improved non- carbonated soft drinks brands

Brand
2024 consideration (%)
2025 consideration (%)
Increase
1
Lipton Ice Tea
15
16.4
1.4
2
Capri Sun
11.2
12.6
1.4
3
Ribena
26.4
27.6
1.2
4
Vita Coco
3.3
4.5
1.2
5
Nestlé Pure Life
3.6
4.6
1.0
6
Naked Juice
6.6
7.4
0.8
7
Oasis
14.8
15.5
0.7
8
Yazoo
6.6
7.3
0.7
9
For Goodness Shakes
0.6
1.1
0.5
10
Tropicana
19.4
19.6
0.2

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex GB, May 1, 2023 - April 30, 2024 to May 1, 2024 - April 30, 2025, n>9,900

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