Water brand rankings

Top ranked water brands

Brand
Consideration (% nat rep)
1
Aquafina
20.6
2
Smartwater
18.9
3
VitaminWater
15.9
4
Dasani
15.0
5
Pure Life
13.8
6
Fiji
13.4
7
LaCroix
12.8
8
Poland Spring
12.1
9
Deer Park
9.6
10
Perrier
8.8

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing? YouGov BrandIndex US, May 1, 2024 - April 30, 2025 n>15,800

Top ranked water brands by gender

Men

Brand
Consideration (% nat rep)
1
Aquafina
22.1
2
Smartwater
16.2
3
VitaminWater
15.4
4
Dasani
14.0
5
Fiji
13.2
6
Pure Life
12.3
7
LaCroix
12.1
8
Poland Spring
11.8
9
Deer Park
9.5
10
Perrier
9.1

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing? YouGov BrandIndex US, May 1, 2024 - April 30, 2025 n>7,200

Women

Brand
Consideration (% nat rep)
1
Smartwater
21.1
2
Aquafina
19.4
3
VitaminWater
16.2
4
Dasani
15.8
5
Pure Life
15.0
6
Fiji
13.5
7
LaCroix
13.3
8
Poland Spring
12.3
9
Deer Park
9.7
10
Perrier
8.7

Top ranked water brands by generation

Gen Z

Brand
Consideration (% nat rep)
1
Aquafina
30.8
2
VitaminWater
21.9
3
Fiji
18.6
4
Smartwater
17.9
5
Pure Life
15.8
6
Vita Coco
15.0
7
Ice Mountain
13.3
8
LaCroix
9.7
9
Dasani
9.2
10
Poland Spring
8.4

Millennial

Brand
Consideration (% nat rep)
1
Smartwater
25.8
2
Aquafina
24.0
3
VitaminWater
22.4
4
Fiji
18.8
5
Pure Life
17.6
6
LaCroix
16.3
7
Dasani
15.0
8
Vita Coco
12.2
9
Poland Spring
11.5
10
Perrier
11.4

Gen X

Brand
Consideration (% nat rep)
1
Smartwater
23.5
2
Aquafina
20.5
3
VitaminWater
19.2
4
Dasani
18.0
5
Pure Life
15.7
6
Fiji
15.4
7
LaCroix
14.0
8
Poland Spring
13.9
9
Deer Park
10.9
10
Perrier
10.2

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2024 - April 30, 2025 n>2,000

Baby Boomers+

Brand
Consideration (% nat rep)
1
Aquafina
16.0
2
Dasani
15.2
3
Smartwater
13.4
4
Poland Spring
12.6
5
LaCroix
11.2
6
Pure Life
10.4
7
Deer Park
9.8
8
VitaminWater
9.1
9
Fiji
8.1
10
Perrier
8.1

Most improved water brands

Brand
2024 consideration (% nat rep)
2025 consideration (% nat rep)
Increase
1
Pure Life
12.8
13.8
1.0
2
Aquafina
19.8
20.6
0.8
3
Vita Coco
6.1
6.9
0.8
4
VitaminWater
15.1
15.9
0.8
5
LaCroix
12.0
12.8
0.8

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2023 - April 30, 2024 to May 1, 2024 - April 30, 2025, n>14,800

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