Energy and hydration drinks brand rankings

Top ranked energy and hydration drinks brands

Brand
Consideration (% nat rep)
1
Gatorade
30.8
2
Powerade
18.2
3
Red Bull
13.4
4
Monster
12.4
5
BodyArmor
10.7
6
Propel
10.4
7
Powerade Zero
7.3
8
Liquid I.V.
7.2
9
G2
6.8
10
Rockstar
6.2

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2024 - April 30, 2025, n>15,900

Top ranked energy and hydration drinks brands by gender

Men

Brand
Consideration (% nat rep)
1
Gatorade
32.7
2
Powerade
20.2
3
Red Bull
18.7
4
Monster
16.3
5
BodyArmor
11.6
6
Propel
10.4
7
G2
8.7
8
Rockstar
8.6
9
Powerade Zero
8.1
10
Celsius
6.9

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2024 - April 30, 2025, n>7,300

Women

Brand
Consideration (% nat rep)
1
Gatorade
29.3
2
Powerade
16.5
3
Propel
10.4
4
BodyArmor
10.0
5
Monster
9.0
6
Red Bull
8.8
7
Liquid I.V.
8.0
8
Powerade Zero
6.5
9
Bai
6.0
10
Celsius
5.3

Top ranked energy and hydration drinks brands by generation

Gen Z

Brand
Consideration (% nat rep)
1
Gatorade
30.4
2
Red Bull
28.9
3
Monster
28.1
4
Powerade
20.1
5
BodyArmor
14.9
6
Liquid I.V.
11.7
7
Celsius
10.6
8
Rockstar
10.3
9
Propel
8.6
10
Bang Energy
7.4

Millennial

Brand
Consideration (% nat rep)
1
Gatorade
35.3
2
Red Bull
28.0
3
Powerade
22.9
4
Monster
22.3
5
BodyArmor
18.6
6
Propel
13.5
7
Rockstar
12.7
8
Liquid I.V.
12.7
9
Celsius
10.8
10
G2
10.0

Gen X

Brand
Consideration (% nat rep)
1
Gatorade
37.6
2
Powerade
23.9
3
Propel
13.5
4
BodyArmor
12.8
5
Monster
12.0
6
Red Bull
10.2
7
G2
9.4
8
Powerade Zero
9.4
9
Bai
8.2
10
Liquid I.V.
8.2

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing? YouGov BrandIndex US, May 1, 2024 - April 30, 2025, n>2,000

Baby Boomers+

Brand
Consideration (% nat rep)
1
Gatorade
25.5
2
Powerade
12.4
3
Propel
7.9
4
Powerade Zero
5.0
5
G2
4.7
6
BodyArmor
4.4
7
Bai
3.8
8
Monster
2.9
9
Liquid I.V.
2.5
10
Celsius
2.2

Most improved energy and hydration drinks brands

Brand
2024 consideration
(% nat rep)
2025 consideration
(% nat rep)
Increase
1
Red Bull
10.2
13.4
3.2
2
Celsius
4.6
6.0
1.4
3
Liquid I.V.
5.8
7.2
1.4
4
Monster
11.0
12.4
1.4
5
Prime Hydration
2.6
3.5
0.9
6
C4 energy
2.6
3.4
0.8
7
BodyArmor
10.1
10.7
0.6
8
Rockstar
5.8
6.2
0.4
9
5-Hour Energy
4.1
4.4
0.3
10
AMP
1.7
1.8
0.1

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing? YouGov BrandIndex US, May 1, 2023 - April 30, 2024 to May 1, 2024 - April 30, 2025, n>14,700

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