In the UAE, Almarai leads by a wide margin, topping the general population and every major demographic group, including Gen Z, Millennials, Gen X, men, and women. Its strength as a homegrown brand shows in its consistent #1 ranking and broad appeal.

Al Ain and Mai Dubai also hold strong, staying in the top three and showing the clear dominance of water brands in the UAE’s beverage market. International soft drinks like Coca-Cola, 7Up, and Pepsi continue to feature across segments. Notably, 7Up outperforms Coca-Cola among Gen Z. Masafi and Al Rawabi hold mid-tier positions within the top 10, highlighting the enduring presence of regional brands. Sprite and Red Bull appear regularly but with lower scores, suggesting more niche or selective loyalty.

Vimto is the most improved brand this year, likely due to strong Ramadan connections. Al Safi and Moussy also gained ground, while Al Ain features on both the top-performing and most-improved lists, a sign of consistent brand strength and marketing effectiveness.

Overall, the UAE beverage market continues to be shaped by strong local players, with seasonal favourites and trusted water brands commanding lasting consumer attention.