Fast or free? Unboxing delivery preferences among online shoppers
Delivery preferences
Most online shoppers in Australia expect to receive deliveries within 3-5 days of ordering (51%)
Gen Z & Millennial online shoppers are more likely to think 2 days or less is a reasonable delivery timeframe.
Gen X & Baby Boomer+ online shoppers are more likely to think 3 or more days is a reasonable delivery timeframe.
What do you think is a reasonable delivery timeframe for online purchases?
YouGov Surveys, February 14 - March 6, 2025 Australian online shoppers by generation n> 350
Delivery preferences 3 in 4 online shoppers say that fast delivery is important when deciding where to shop online (78%)
Gen Z & Millennial online shoppers are more likely to value faster delivery compared to their Gen X & Baby Boomer+ counterparts (+14 percentage-points).
How important or unimportant is fast delivery when deciding where to shop online?
YouGov Surveys, February 14 - March 6, 2025. Australian online shoppers by generation n> 350. Don't know not shown.
Delivery preferences Almost two thirds of online shoppers are willing to pay for faster delivery
64% of all Australian online shoppers are willing to pay for faster delivery options sometimes or always. Gen Z & Millennial online shoppers are significantly more likely to be willing to pay for faster delivery.
Are you willing to pay for faster delivery options?
YouGov Surveys, February 14 - March 6, 2025. Australian online shoppers by generation n> 350
How important or unimportant is free shipping to your purchase decision?
of Australian online shoppers answered: "Important"
of Gen Z & Millennial online shoppers answered: "Important"
of Gen X & Baby Boomer+ online shoppers answered: "Important"
YouGov Surveys, February 14 - March 6, 2025. Australian online shoppers by generation n> 350
Delivery preferences
of online shoppers say free shipping is important to their purchasing decisions
Do you ever find yourself spending more than you intended to qualify for free shipping?
YouGov Surveys, February 14 - March 6, 2025 Australian online shoppers by generation n> 350
How likely or unlikely are you to shop with a retailer that does not offer free shipping, even with a minimum purchase amount?
of Australian online shoppers answered: "Unlikely"
of Gen Z & Millennial online shoppers answered: "Unlikely"
of Gen X & Baby Boomer+ online shoppers answered: "Unlikely"
YouGov Surveys, February 14 - March 6, 2025. Australian online shoppers by generation n> 350
Delivery preferences
of online shoppers said they are unlikely to shop with a retailer that does not offer free shipping
This increases to 36% among Gen X & Baby Boomer+ online shoppers.
Delivery preferences
Speedy or cost-effective: What do Australians prioritize?
While one in four Australians will opt for lower delivery costs above all else (25%), the majority of online shoppers look for a balance of reasonable cost and delivery speed (58%).
25% of Gen Z & Millennial online shoppers want faster delivery over cost, compared to just 4% of Gen X & Baby Boomer+ online shoppers.
When choosing between online retailers, which factor is more important to you?
A balance of reasonable cost and delivery speed
Lower delivery cost, even if it takes longer
Faster delivery, even if it costs more
YouGov Surveys, February 14 - March 6, 2025. Australian online shoppers n> 800. Don't know not shown.
