"In a category defined by loyalty, lifestyle, and rapid innovation, knowing which soft drink brands consumers are actively considering is more important than ever. This report uncovers the brands winning attention across Germany.

With focused insights by generation and gender, we highlight where brands are breaking through, and where there’s room to grow. For marketers, brand leaders, and strategists, this is a clear view into the competitive landscape and what it takes to stay top of mind in an increasingly dynamic space."

Philipp Schneider Head of Marketing DACH, YouGov Deutschland