Fast or free? Unboxing delivery preferences among online shoppers
What do you think is a reasonable delivery timeframe for online purchases?
Same day delivery
1-2 days
3-5 days
Over 5 days
Don’t know
YouGov Surveys, February 14 - March 6, 2025. British online shoppers n> 1,700
Delivery preferences 3 in 4 online shoppers say that fast delivery is important when deciding where to shop (75%)
Only 7% of Brits say that fast delivery is unimportant when it comes to deciding where to shop online.
How important or unimportant is fast delivery when deciding where to shop online?
YouGov Surveys, February 14 - March 6, 2025. British online shoppers by gender n> 800. Don't know not shown.
Delivery preferences The majority of online shoppers are willing to pay for faster delivery sometimes
69% of all British online shoppers are willing to pay for faster delivery options sometimes or always. This increases to 71% among men who shop online (+3 percentage-points compared to women).
Are you willing to pay for faster delivery options?
YouGov Surveys, February 14 - March 6, 2025. British online shoppers by gender n> 800
How important or unimportant is free shipping to your purchase decision?
of British online shoppers answered: "Important"
of British men who shop online answered: "Important"
of British women who shop online answered: "Important"
YouGov Surveys, February 14 - March 6, 2025. British online shoppers by gender n> 800
Delivery preferences
of online shoppers say free shipping is important to their purchasing decisions
This increases to 87% among women who shop online (+5 percentage-points compared to men).
Do you ever find yourself spending more than you intended to qualify for free shipping?
YouGov Surveys, February 14 - March 6, 2025 British online shoppers by gender n> 800
Delivery preferences
Speedy or cost-effective: What do Brits prioritise?
While more than one in five Brits will opt for lower delivery costs above all else (21%), the majority of online shoppers look for a balance of reasonable cost and delivery speed (68%).
When choosing between online retailers, which factor is more important to you?
A balance of reasonable cost and delivery speed
Lower delivery cost, even if it takes longer
Faster delivery, even if it costs more
YouGov Surveys, February 14 - March 6, 2025. British online shoppers n> 1,700. Don't know not shown.
