Fast or free? Unboxing delivery preferences among online shoppers
What do you think is a reasonable delivery timeframe for online purchases?
Same day delivery
1-2 days
3-5 days
Over 5 days
Don’t know
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers n> 900
Delivery preferences The majority of online shoppers say that fast delivery is important when deciding where to shop online (85%)
Only 2% of urban Indian online shoppers say that fast delivery is unimportant when it comes to deciding where to shop online.
How important or unimportant is fast delivery when deciding where to shop online?
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers by generation n> 300 Digital generation: Born 1981 or later. Pre-digital generation: Born 1980 or before
Delivery preferences More than 3 in 4 online shoppers are willing to pay for faster delivery
78% of all urban Indian online shoppers are willing to pay for faster delivery options sometimes or always. Online shoppers from the digital generation are more likely to be willing to pay (81%) compared to pre-digital generation online shoppers (72%).
Are you willing to pay for faster delivery options?
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers by generation n> 300 Digital generation: Born 1981 or later Pre-digital generation: Born 1980 or before
How important or unimportant is free shipping to your purchase decision?
of urban Indian online shoppers answered: "Important"
of digital generation online shoppers answered: "Important"
of pre-digital online shoppers answered: "Important"
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers by generation n> 300 Digital generation: Born 1981 or later. Pre-digital generation: Born 1980 or before
Delivery preferences
of online shoppers say free shipping is important to their purchasing decisions
This increases to 90% among pre-digital generation online shoppers (+2 percentage-points compared to digital generation).
Do you ever find yourself spending more than you intended to qualify for free shipping?
YouGov Surveys, February 14 - March 6, 2025 Urban Indian online shoppers by generation n> 300 Digital generation: Born 1981 or later. Pre-digital generation: Born 1980 or before
Delivery preferences
Speedy or cost-effective: What do urban Indians prioritise?
While one in five Indians will opt for lower delivery costs above all else (20%), while over half of online shoppers look for a balance of reasonable cost and delivery speed (54%).
When choosing between online retailers, which factor is more important to you?
A balance of reasonable cost and delivery speed
Faster delivery, even if it costs more
Lower delivery cost, even if it takes longer
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers n> 900. Don't know not shown.
