Click, ship, repeat: Exploring America's online shopping habits in 2025

1 in 3 Americans shop online at least once per week (37%)

This increases to 42% among women. Only 6% of Americans said they don't shop online.

How often, if ever, do you shop online?

0%

At least once per day

0%

At least once per week

0%

At least once per month

0%

I don't shop online

0%

Don’t know

YouGov Surveys, February 14 - March 6, 2025. US gen pop n> 1,500

What percentage of your shopping is done online?

0%

Answered: 75% or more

0%

Answered: 50%-74%

0%

Answered: 25%-49%

0%

Answered: 10%-24%

0%

Answered: Up to 10%

0%

Answered: Don't know

YouGov Surveys, February 14 - March 6, 2025. US online shoppers n> 1,200

47%

of online shoppers do more than half of their shopping online

This increases to 51% among women who shop online.

Continue reading

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Fulfilment deep dive »
The returns portal: Policy preferences »
Key takeaways »

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