Carbonated soft drink brand rankings

Top ranked carbonated soft drink brands

Brand
Consideration (% nat rep)
1
Coca-Cola
35.0
2
Pepsi
27.0
3
Sprite
24.9
4
Canada Dry
21.0
5
Dr Pepper
20.6
6
7UP
20.3
7
A&W
17.4
8
Coca-Cola Zero
16.4
9
Diet Coke
15.7
10
Mountain Dew
14.9

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2024 - April 30, 2025, n>24,800

Top ranked carbonated soft drink brands by gender

Men

Brand
Consideration (% nat rep)
1
Coca-Cola
39.6
2
Pepsi
30.4
3
Sprite
25.5
4
7UP
23.0
5
Dr Pepper
20.8
6
Canada Dry
19.5
7
Coca-Cola Zero
18.8
8
A&W
17.4
9
Mountain Dew
17.2
10
Diet Coke
16.1

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2024 - April 30, 2025, n>11,400

Women

Brand
Consideration (% nat rep)
1
Coca-Cola
31.1
2
Sprite
24.5
3
Pepsi
24.0
4
Canada Dry
22.3
5
Dr Pepper
20.3
6
7UP
17.9
7
A&W
17.4
8
Diet Coke
15.4
9
Coca-Cola Zero
14.4
10
Mountain Dew
13.0

Top ranked carbonated soft drink brands by generation

Gen Z

Brand
Consideration (% nat rep)
1
Coca-Cola
50.7
2
Pepsi
39.2
3
Sprite
37.9
4
7UP
26.5
5
Mountain Dew
20.8
6
Dr Pepper
18.6
7
Coca-Cola Zero
17.2
8
Diet Coke
13.4
9
Canada Dry
12.7
10
Crush
11.5

Millennial

Brand
Consideration (% nat rep)
1
Coca-Cola
45.4
2
Pepsi
37.0
3
Sprite
31.0
4
Dr Pepper
25.9
5
7UP
25.3
6
Mountain Dew
21.6
7
Coca-Cola Zero
20.1
8
Canada Dry
18.7
9
Crush
14.7
10
A&W
14.5

Gen X

Brand
Consideration (% nat rep)
1
Coca-Cola
34.3
2
Sprite
27.3
3
Pepsi
26.0
4
Dr Pepper
25.6
5
Canada Dry
23.9
6
A&W
20.3
7
7UP
20.1
8
Mountain Dew
18.3
9
Coca-Cola Zero
17.7
10
Barq's
16.7

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2024 - April 30, 2025, n>3,200

Baby Boomers+

Brand
Consideration (% nat rep)
1
Coca-Cola
24.7
2
Canada Dry
23.4
3
A&W
19.9
4
Pepsi
18.2
5
Diet Coke
17.5
6
Sprite
16.5
7
Dr Pepper
15.8
8
7UP
15.7
9
Barq's
14.8
10
Coca-Cola Zero
13.5

Most improved carbonated soft drink brands

Brand
2024 consideration
(% nat rep)
2025 consideration
(% nat rep)
Increase
1
Coca-Cola
32.3
35.0
2.7
2
Pepsi
24.7
27.0
2.3
3
Coca-Cola Zero
14.9
16.4
1.5
4
7UP
18.8
20.3
1.5
5
Sprite
23.7
24.9
1.2
6
Pepsi Zero Sugar
8.5
9.2
0.7
7
Starry
4.9
5.1
0.2
8
Fresca
6.8
7.0
0.2
9
Diet Dr. Pepper
10.9
11.0
0.1
10
Canada Dry
20.9
21.0
0.1

Question: When you are in the market next to purchase beverages, from which of the following would you consider purchasing?

YouGov BrandIndex US, May 1, 2023 - April 30, 2024 to May 1, 2024 - April 30, 2025, n>23,900

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