Profiling American soft drinks consumers
Over half of all Americans drink bottled water at least once per week
More than one in three American consumers drink regular carbonated drinks weekly (36%), while 27% drink diet versions of carbonated drinks.
On average, how often, if at all, do you drink the following drinks weekly....
Bottled water
Regular carbonated drinks
Diet carbonated drinks
Energy drinks
Sparkling water
YouGov Profiles US: May 2025. Gen Pop (n>32,100)
Energy drinks are significantly more likely to be consumed by Americans under 35, while 55+ leads for diet carbonated drinks compared to nat rep
Bottled water is more likely to be consumed by Americans age 55+.
Breakdown of weekly consumers by age group per drink type:
YouGov Profiles US: May 2025. US weekly soft drink consumers (n>4,900)
Are you a parent or guardian? Please select all that apply.
YouGov Profiles US: May 2025. US weekly soft drink consumers (n>4,700)
Rebased by excluding respondents who selected 'Don't know/Prefer not to say'
The parents' choice
Sparkling water, energy drinks, and regular carbonated drinks drinkers are less likely to be a parent.
Weekly sparkling water drinkers are most likely to have completed a post-grad or 4-year degree
Weekly regular carbonated drinks drinkers are the least likely.
What is the highest level of education you have completed?
YouGov Profiles US: May 2025. US weekly soft drink consumers (n>4,900)
Fueling the grind: Weekly energy drinks drinkers are the most likely to be full time workers
Weekly bottled water drinkers and weekly diet carbonated drinks drinkers are the most likely not to work full time – with a higher percentage being retired.
Which, if any, of the following options best describes your current employment status?
YouGov Profiles US: May 2025. US weekly soft drink consumers (n>4,900)
Rebased by excluding respondents who selected 'Prefer not to say'
What gender do you identify as?
YouGov Profiles US: May 2025. US weekly soft drink consumers (n>4,900)
Weekly energy drinks drinkers are most likely to be male
While weekly bottled water drinkers are most likely to be female.
Weekly sparkling water drinkers are most likely to earn over $100,000 compared to gen pop
Energy drinks drinkers are the least likely.
What is your gross household income?
YouGov Profiles US: May 2025. US weekly soft drink consumers (n>2,000)
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