Click, ship, repeat: Exploring Australia's online shopping habits in 2025
Almost a third of all Australians shop online at least once per week (31%)
This increases to 41% among Australian Gen Z & Millennials (+20 percentage-points compared to Gen X & Baby Boomers+).
How often, if ever, do you shop online?
0%
At least once per day
0%
At least once per week
0%
At least once per month
0%
I don't shop online
0%
Don’t know
YouGov Surveys, February 14 - March 6, 2025. AU nat rep n> 1,000
What percentage of your shopping is done online?
0%
Answered: 75% or more
0%
Answered: 50%-74%
0%
Answered: 25%-49%
0%
Answered: 10%-24%
0%
Answered: Up to 10%
0%
Answered: Don't know
YouGov Surveys, February 14 - March 6, 2025. Australian online shoppers n> 800
34%
of online shoppers do half or more of their shopping online
This increases to 41% among Gen Z & Millennial online shoppers, +14 percentage-points compared to Gen X & Baby Boomer+ online shoppers.
