Click, ship, repeat: Exploring urban India's online shopping habits in 2025
Nearly 1 in 2 urban Indians shop online at least once per week (47%)
This increases to 56% among pre-digital generation online shoppers (born in 1980 or earlier). Only 3% of urban Indians said they don't shop online.
How often, if ever, do you shop online?
0%
At least once per day
0%
At least once per week
0%
At least once per month
0%
I don't shop online
0%
Don’t know
YouGov Surveys, February 14 - March 6, 2025. Urban Indian rep n> 1,000
What percentage of your shopping is done online?
0%
Answered: 75% or more
0%
Answered: 50%-74%
0%
Answered: 25%-49%
0%
Answered: 10%-24%
0%
Answered: Up to 10%
0%
Answered: Don't know
YouGov Surveys, February 14 - March 6, 2025. Urban Indian online shoppers n> 900
60%
of online shoppers do more than half of their shopping online
This increases to 61% among the digital generation (born in 1981 or after).
