"In a category defined by loyalty, lifestyle, and rapid innovation, knowing which soft drink brands consumers are actively considering is more important than ever. This report uncovers the brands winning attention across the U.S. market ­­­­­­spanning still and sparkling water, energy drinks, and carbonated soft drinks.

With focused insights by category, generation, and gender, we highlight where brands are breaking through, and where there’s room to grow. For marketers, brand leaders, and strategists, this is a clear view into the competitive landscape and what it takes to stay top of mind in an increasingly dynamic space."

Kenton Barello Vice President, YouGov America